Social Media Marketing
is a technique that employs social media to take advantage of content created by everyday people using easily accessed technologies such as blogs, social networks, Wikis and similar technologies. New technologies and social media marketing emerge almost daily, and it is always worth checking to see how technology is changing and developing. Facebook and Twitter are obvious candidates for social media marketing, as well as LinkedIn, Google +, and literally hundreds of new and developing social media platforms. Remember that different countries use different platforms.
Mobile advertising
is communication delivered through mobile devices such as smartphones and tablets. For example, advertising delivered through your iPad or your Android smartphone is mobile advertising. However hear-in lies the dilemma; that whilst mobile devices are small and handheld then there is an argument to develop bespoke content for mobile advertising; however tablets are ideal for looking at traditional websites, and therefore